WEB DESIGN + LOCAL SEO FOR UK TRADESMEN
Tradesman website design built to bring in jobs.
I build websites for UK plumbers, electricians, builders, roofers, landscapers and handymen who are tired of paying good money for a site that doesn’t get the phone ringing.
I’m Dan. I run a local service business myself, rank it on page one of Google, and I build yours the same way — hands-on, no fluff, no being passed around an account team.
£995 one-off. £50/mo hosting. UK-wide, based in Greater Manchester.
THE HONEST TRUTH
Most tradesman websites are invisible on Google — and that's the whole problem.
You’ve had a site for two years. It cost £1,500, maybe £3,000 if an agency built it. It looks alright. It does absolutely nothing.
Meanwhile, the plumber two postcodes over with a poor looking site built in 2019 is getting every local search you should be ranking for, his phone rings and yours doesn’t.
The problem isn’t your trade. You’re as good as he is, probably better. The problem is that nobody involved in building your site has ever run a local service business, figured out why leads come in through search or done the unsexy on page SEO work that actually moves the needle.
They built you a brochure and you needed a lead source.
A website is either getting you work or it isn’t. Right now, yours isn’t.
WHAT YOU GET
A tradesman website that's built to be found and converts when it is.
Every site comes with three things working at the same time.
A custom WordPress site, built out in Elementor Pro. Fast, mobile optimised, designed around your trade, and straightforward for you to update yourself. No Wix, no Squarespace, no proprietary builder that holds you hostage when you want to change something in two years. You own the site. You own the domain and hosting. If you ever want to leave, you can.
Search optimisation set up properly from day one, not the default out of the box settings left by whoever installed WordPress last. Every site gets: schema markup (LocalBusiness, Service, FAQ where relevant) so Google reads your pages as what they actually are. Clean URL structure. Meta titles and descriptions written by hand for each page. Mobile Core Web Vitals sorted before launch. Internal linking that passes authority to the pages that need to rank. Google Business Profile connected and optimised properly. Most tradesmen leave this on the table entirely, it matters more than the website itself for local search..
Click to call phone number in the header and as a fixed mobile bar at the bottom of every page. Short, friction free enquiry forms. Trust signals above the fold — Gas Safe, NICEIC, CHAS, insurance, Google reviews, whatever you've earned. Clear service pages that tell a customer exactly what you do, where you cover, and why they should ring you instead of scrolling past.
You don't need to understand any of the above. You just need to know it's been done properly, once, by someone who actually knows what each piece is for. That's what the £995 covers.
THE PROOF
Proof, not promises — I rank my own business on page one.
I run Detail Valets, a mobile car detailing business covering Greater Manchester. Same WordPress and Elementor stack I’ll build your site on. Same SEO setup. Same approach to Google Business Profile, schema, and local content that I’ll walk you through on the discovery call.
The result: page one of Google for over 20 local keywords, including “mobile car detailing Manchester” – one of the most competitive detailing searches in the North West no paid ads, no agency. Just hands on SEO, genuine local content, and time.
That matters for one reason. When I tell you what your tradesman website needs to do to actually rank, I’m not repeating something I read on a blog post. I’m telling you what worked for my own business – the one I run alongside this consultancy, with real customers paying real money for real jobs. The same business I rely on to feed my family.
Go look at it for yourself: detailvalets.co.uk. Type “mobile car detailing Manchester” into Google from wherever you are in the UK. That’s the proof.
Detail Valets · case study
Same WordPress + Elementor stack I build client sites on. Same SEO setup. Same playbook.
- Page 1 of Google for 20+ keywords
- Clicks growing year on year from organic search alone
- Ranking for "mobile car detailing Manchester" — no paid ads, no agency
- All done by me. No agency. No paid ads.
SIX CORE TRADES
Six trades I build for.
The site template I’ve built is flexible enough for most trades, but six get my deepest attention because I’ve studied how their customers actually search and what their websites need to do differently.
Plumbers
Winning the 10pm emergency call means a sticky mobile bar, Gas Safe schema, and a service area postcode list that loads before the competitor's.
See websites for plumbers →Electricians
Your NICEIC badge and a dedicated EV charger installation page will earn you more money than any amount of Instagram posts.
See websites for electricians →Builders
Trust takes longer to build for a £30k extension than a £200 patch job. Your project gallery is the difference between a booked site visit and an ignored enquiry.
See websites for builders →Roofers
Two kinds of customer land on your site: the panicked leak and the planned replacement. The homepage has to convert both within ten seconds.
See websites for roofers →Landscapers
Landscaping sells through eyes, not copy. The homepage leads with photos of real projects — not a stock image of decking and a paragraph about "commitment to quality".
See websites for landscapers →Handymen
An itemised service list that says "I do shelves, flat packs, tiling, curtain rails" ranks for every one of those searches. Generic "home improvements" pages rank for none.
See websites for handymen →Not one of these six? I still build for other trades — trade website design follows the same principles whether you’re a tiler, a plasterer, a heating engineer or a carpet fitter. Get in touch and I’ll tell you honestly whether I’m the right fit.
PRICING
Transparent pricing. No 'call for a quote' games.
I don’t do four tier packages with hidden add ons. There are two numbers: one to get the site built, one to keep it running.
5-page tradesman website
Custom design and build on WordPress and Elementor Pro. Homepage, About, Services, Contact, plus one page of your choice usually a second service page or your first local area page. Full on page SEO foundations, schema markup, mobile optimisation, and a live handover session so you know how to edit the site yourself going forward. First month of hosting included free.
Hosting & maintenance
Managed WordPress hosting, daily backups, plugin and theme updates, security monitoring, uptime checks, and minor content tweaks. Rolling contract — 30 days' notice to cancel, no 12 month lock-ins, no contracts that need a solicitor to exit.
Add extras when you need them
£150 — Additional pages each (area page or new service)
£50 — Email setup on your domain, one-off
Payment is 50% deposit to start, 50% on launch. That's the full pricing page. No discovery fees, no "strategy retainer", no add-ons I sneak in on the quote.
FAQ
What UK tradesmen usually ask me first.
How long does it take to build?
Around four weeks from the discovery call to launch. Faster if you’ve already got your photos, copy and logo ready to send over. Slower if I need to wait for you to get me service photos or work through your list of offerings. Either way, no surprise delays, and you’ll always know what I’m waiting on.
I already have a website — do I need a new one?
Not always. If your existing site is ranking and already bringing in some leads, I’ll audit it and quote you to improve it rather than rebuild from scratch. Rebuilding a ranking site can kill the traffic you’ve already built up. I’ll tell you honestly which route makes more sense — improvement, rebuild, or leave it alone.
Will I actually rank on Google after?
On page SEO foundations are done properly at launch: schema, meta, URLs, performance, site structure. Local ranking then depends on off-page work over time — Google Business Profile activity, reviews, local citations, and fresh content. I’ll set you up with the foundations and tell you exactly what to do next. No guarantees anyone who promises page one rankings is lying.
Can I edit the site myself after launch?
Yes, and you should. The handover includes a walkthrough of Elementor so you can add service pages, upload job photos, update prices, and change copy without paying me or anyone else. You’re not held hostage by your web guy — I’d rather you knew how to use your own site.
Do I need to be based near Manchester?
No. I’m in Greater Manchester but work with tradesmen across the whole UK. The discovery call is Zoom or phone, design reviews are shared over a link, the handover is a screen share. Works the same whether you’re in Truro or Thurso.
What about Google Business Profile?
Your Google Business Profile is genuinely more important than your website for local search, and most tradesmen barely use it. I’ll help you set it up properly or fix the one you have if it’s a mess sync it with your new website, and show you how to post to it weekly. Google offers this for free, and it’s the single highest leverage thing a local tradesman can do online.
*Please Note – This would be an add-on service*
NEXT STEP
Ready for a website that actually brings in jobs?
Book a free 30 minute discovery call. No pitch, no pressure. If I can’t help, I’ll tell you.