PLUMBER WEB DESIGN + LOCAL SEO
Websites for plumbers that win the 10pm emergency call.
When the boiler packs in at 10pm on a Sunday, the customer isn’t reading three paragraphs about your commitment to quality. They’re on their phone, on a slow 4G signal in the back bedroom, one hand wet from the leak, trying to find a Gas Safe plumber who’ll actually pick up.
If that’s not you, your website isn’t built to capture that search in ten seconds you’re losing those jobs to lads with scruffier vans and better websites.
I’m Dan. I build websites for plumbers across the UK. I run a local service business myself – Detail Valets, a mobile car detailing company in Manchester — and I rank it on page one of Google using the same hands-on SEO I’ll use for yours.
£995 one-off. £50/month hosting. That’s the whole deal.
WHAT’S INCLUDED
What you get in a plumber website build.
Plumber web design isn’t about making something that looks pretty it’s about making something that converts.
The 10 second test on every page: will the customer, one handed on a phone, panicked about their leak, be able to figure out who you are, whether you’ll come out tonight, and how to call you? Every feature below answers that question.
Click to call phone, fixed to the mobile view
The phone number is in the header on every page and as a fixed bottom bar on mobile so the call button never leaves the customer's thumb while they scroll. One tap, call placed. For a plumber, this single feature converts more leads than any amount of sales copy ever will.
Gas Safe registration, displayed like it matters
Your Gas Safe registration number sits in the header, the footer, and on every service page with proper schema markup so Google reads it as a verified credential. The Gas Safe logo gets displayed at readable size, not tucked into a sidebar at 40 pixels wide. Worcester Accredited, WaterSafe, CIPHE — any other qualifications get the same treatment.
Service specific pages that rank separately
Boiler repair, boiler installation, emergency plumbing, bathroom installation, drainage, leak detection, landlord gas safety certificates. Each gets its own page. "Boiler repair [town]" and "boiler installation [town]" are two different searches — lumping them onto a "Services" page ranks you for neither.
Local area pages for every town you cover
Stockport, Ashton-under-Lyne, Altrincham, Oldham, Bury — whatever your coverage looks like. Each area page is built to rank for "plumber [town]" and links internally to your main service pages. This is the part most plumber websites skip entirely, and it's where most of your local ranking opportunity lives.
Before and after job gallery
Boiler swaps, bathroom refurbs, combi to system conversions, full mains-pressure upgrades. Captioned with location and scope. These photos do more selling than any amount of copy ever will — especially for the higher-ticket work where the customer is actually going to research you before ringing.
Live Google reviews, embedded properly
Not a "See our reviews on Google" link. The actual reviews, pulled in live from your Google Business Profile, displayed on the homepage and contact page. Does two jobs: immediate social proof for the customer, and fresh first party content for Google.
Short, phone first enquiry form
Name, phone, postcode, what's gone wrong. That's it. No marketing consent checkboxes, no "how did you hear about us" dropdown, no newsletter signup. The goal is to get you on the phone — or to get the customer enough information that they pick up the phone themselves.
Mobile Core Web Vitals sorted before launch
Your site loads in under two seconds on a 4G signal, works properly on a phone held one-handed, and doesn't have cookie banners or chat popups getting in the way of the call button. Google ranks this explicitly, and your customers feel it — even if they couldn't name what they're feeling.
PRICING
Pricing.
The same transparent pricing as the rest of the site. One number to get it built. One number to keep it running.
5-page plumber website
Custom WordPress build on Elementor Pro. Typical plumber setup is Homepage, About, Boiler Services, Emergency Plumbing, Contact — plus one extra page of your choice (usually Bathrooms, or your first area page). Full on-page SEO foundations, schema markup, mobile optimisation, and a live handover session. First month of hosting included.
Hosting & maintenance
Managed WordPress hosting, daily backups, plugin and theme updates, security monitoring, uptime checks, and minor content tweaks. Rolling contract — 30 days' notice to cancel, no 12-month lockins.
Most plumbers add these within the first couple of months
£150 each — Additional pages. Usually an extra service page (Bathrooms, Drainage) or your top 2–3 area pages.
£50 one-off — Email setup on your domain. name@yourbusiness.co.uk configured and tested.
Payment is 50% deposit to start, 50% on launch. That's the full pricing conversation.
FAQ
What plumbers usually ask me before signing off.
Will customers be able to call me directly from the site?
Yes — and it’s the single most important feature on a plumber’s website. Every phone number is click-to-call on mobile. There’s a fixed bottom bar that follows the customer as they scroll, so the call button never leaves their thumb. On desktop the phone sits in the header and the final CTA. That’s how you win the emergency job.
How do I show I'm Gas Safe registered?
Your Gas Safe number goes in three places: the header, the footer on every page, and each service page with schema markup so Google picks it up as a verified credential. The Gas Safe logo is displayed properly in the hero, not shrunk down. If you’re Worcester Accredited, CIPHE qualified, or WaterSafe registered, those get the same treatment.
Will my site rank for "plumber [my town]"?
The on page foundations to rank are put in at launch: schema, service pages, a dedicated area page for your town, internal linking, performance, Google Business Profile integration. Local ranking then depends on off page work over time, reviews, citations, new content. I set you up and tell you exactly what to do next. Nobody who promises page-one rankings is telling the truth — there are no guarantees in local SEO.
Can I have a dedicated emergency callout page?
Yes, and it’s usually one of the three most-visited pages on a plumber’s site once it’s live. Built to convert in seconds: big phone number above the fold, 24/7 coverage stated clearly, service area postcode list so the customer pre-qualifies themselves, Gas Safe reassurance, and nothing else — no menu, no distractions, just the call button.
Do I need separate pages for boilers, bathrooms, and emergency work?
Yes. Every plumbing service is a different Google search with a different customer intent. “Boiler installation [town]” is a customer planning £2,500 of work over two weeks. “Emergency plumber [town]” is a customer with a flood. They shouldn’t land on the same page. One service per page, each properly optimised, is how a plumber’s site ranks.
Should I show my call-out fee or hourly rate?
Depends on your positioning. Some plumbers show call-out fees to filter out tyre-kickers — works well if you’re established and don’t need the cheap jobs. Others prefer to quote per job. I’ll ask what your competitors in your area are doing on the discovery call and advise. Either way, price transparency builds trust with the customer who’s already decided to ring someone.
OTHER TRADES I BUILD FOR
Not a plumber? I build for these too.
NEXT STEP
Ready to be the plumber they find first?
30 minutes on the phone or Zoom and I’ll tell you what your current website is doing wrong (or if it’s worth improving rather than replacing), what the plumbing sites ranking in your specific area are up to, and whether I’m the right person to help you sort it. No pitch, no slide deck, no agency waffle. If I’m not the right fit, I’ll say so and point you towards someone who is.