ELECTRICIAN WEB DESIGN + LOCAL SEO
Customers aren’t picking electricians on price, they’re picking on trust. A nervous homeowner with a tripped consumer unit, a landlord whose EICR has just expired, a family planning a full rewire every one of them is looking for the same thing before they dial: proof you’re properly qualified to be in their house.
Most electricians don’t show that proof, this is where you put it where it needs to be above the fold, in the hero, tagged as a Google readable credential, repeated on every service page.
I’m Dan. I build websites for electricians across the UK. I run a local service business myself Detail Valets, a mobile car detailing company in Manchester and I rank it on page one of Google using the same hands on SEO I’ll use for yours.
£995 one-off. £50/month hosting. That’s the whole deal.
WHY THIS MATTERS
Most electricians I talk to rely on some mix of: MyBuilder or Rated People for bread and butter domestic work, word of mouth through builders and letting agents, a Checkatrade profile for the trust badge, a Google Business Profile if they remember to keep it updated, and either no website or a neglected one pager a mate built five years ago. That works sort of - for the £80 call out jobs but it does almost nothing to win the work you actually want.
Electricians are more tightly regulated than most trades. Part P. NICEIC or NAPIT registration and building control notifications on domestic work. A nervous customer doesn't want to hire someone off a directory with five stars and no last name they want to verify who they're letting near their consumer unit. The higher value jobs, rewires, EV charger installs, commercial fit outs, landlord portfolios come from Google searches, not from directory listings.
MyBuilder, Rated People, Checkatrade you pay monthly, they own the page. When a landlord searches "landlord EICR [town]", the directory ranks for it, not you. You bid against three other electricians on the same page and let the customer pick on price.
The homeowner booking a £3,000 rewire isn't scrolling Instagram for an electrician. The landlord with a 12 property portfolio isn't finding you in a community group. Social is great for the jobs you already have — not for landing the ones you want next.
Your GBP ranks you for "electrician near me" — broad, lower-intent. It doesn't rank for "EV charger installation [town]" or "EICR [town]" because Google wants service-specific content and backing signals from a website. GBP without a site is doing a quarter of its job.
WHAT A PROPER SITE DOES
"EV charger installation [town]", "EICR [town]", "consumer unit upgrade [town]", "commercial electrician [town]". Each one a different customer, with a different job, and a different budget. One page per search, each properly optimised.
NICEIC or NAPIT registration number, Part P competent person status, insurance details — all tagged with schema markup so Google indexes them as verified claims. The customer sees them instantly. Google uses them as ranking signals.
A homeowner looking for a spur in the kitchen sees completely different copy, photos and pricing than a facilities manager planning an office fit out. Two buyers, two paths, one site. Most electrician websites pick one audience and miss the other.
Domestic EV installs are one of the fastest growing categories in UK electrical work right now and most electrician sites don't have a dedicated page for it. A proper EV charger landing page is free money being left on the table.
WHAT’S INCLUDED
Electrician web design isn’t about looking clever. It’s about converting a trust-sensitive customer who’s already nervous about who they’re letting near their fuse board. Every feature below works towards that.
Your registration number sits in the header, the footer on every page, and on every service page tagged with proper schema markup so Google reads it as a verified credential. The accreditation logo displayed at readable size in the hero, not shrunk into a sidebar. Part P, 18th Edition, PAT testing, ECS card whatever you hold, it goes on the site at the weight it deserves.
The fastest growing category of domestic electrical work has its own page, its own keywords, and its own enquiry form. OZEV approved installer status displayed clearly. Info on available government grants (EV Chargepoint Grant for flats and renters, Workplace Charging Scheme for businesses). Photos of recent installs. This is where the easiest ranking wins are right now.
Landlords aren't buying the same way homeowners are. The EICR page uses their language: "five year retest validity", "remedial work included in the quote", "rapid turnaround between tenancies", "letting agent references available". Separate enquiry form with a portfolio size dropdown. Built properly, this single page pulls in recurring landlord work for years.
Rewires, consumer unit replacements, fault finding, emergency callouts, lighting design, outdoor power, garden and shed wiring. One page per service, each properly optimised. "Consumer unit replacement [town]" and "fault finding [town]" are two different Google searches — lumping them onto a generic "Services" page ranks you for neither.
Two dedicated paths on the site, domestic and commercial — each with their own services, photos, credentials (CHAS, SafeContractor for commercial), and enquiry form. Stops homeowners wading through CHAS badges and stops commercial buyers wading through testimonials about bathroom lighting.
Stockport, Bolton, Oldham, Altrincham, Rochdale whatever your coverage looks like. Each gets its own page built to rank for "electrician [town]" and "[service] [town]", linking internally to your main service pages. This is the part most electrician websites skip, and it's where most of your local ranking opportunity actually lives.
Consumer unit replacements (old rewireable boards ripped out, modern RCBO units fitted and labelled properly), EV charger installs, commercial lighting fit outs, garden power runs. Captioned with location, scope, and any notable challenges. Clean, tidy, compliant work photographed well does more selling than any amount of copy.
Actual Google reviews pulled live from your Business Profile — not a static "See our reviews" link. Click to call in the header and as a fixed mobile bottom bar. Short, phone-first enquiry form with a job type dropdown. Mobile Core Web Vitals sorted at launch so the site loads in under two seconds.
PRICING
Same transparent pricing as the rest of the site. One number to get it built. One number to keep it running.
Custom WordPress build on Elementor Pro. Typical electrician setup is Homepage, About, Domestic Services, EV Charger Installation, Contact plus one extra page of your choice (usually Landlord EICR, Commercial Electrical, or your first area page). Full on-page SEO foundations, schema markup, mobile optimisation, and a live handover session. First month of hosting included.
Managed WordPress hosting, daily backups, plugin and theme updates, security monitoring, uptime checks, and minor content tweaks. Rolling contract — 30 days' notice to cancel, no 12 month lockins.
£150 each — Additional pages. Usually Landlord EICR (if not one of the initial five), Commercial Electrical, or your top 2–3 area pages.
£50 one-off — Email setup on your domain. name@yourbusiness.co.uk configured and tested.
Payment is 50% deposit to start, 50% on launch. That's the full pricing conversation.
FAQ
Your NICEIC registration number goes in four places: the header, the footer on every page, the hero on the homepage, and on each service page — with schema markup so Google reads it as a verified credential. The NICEIC logo is displayed properly in the hero, sized so a customer can see it without squinting. Same approach works for NAPIT, ELECSA and your Part P competent person status.
Absolutely — and you should. “EV charger installation [town]” and “EV charger installer near me” are among the fastest growing local search terms in the UK right now, and most electricians don’t have a dedicated page for them. Having one ranks you for the specific keywords, speaks directly to the customer’s intent (OZEV-approved installer, grant eligibility, installation timeline), and sets you up for commercial EV charger work too.
Yes, if you do any landlord work. EICR enquiries come from a completely different buyer than homeowner electrical work, letting agents, portfolio landlords, property management companies. They’re looking for portfolio scale pricing, fast turnaround between tenancies, and remedial work bundled in. A dedicated landlord EICR page speaks their language and converts those enquiries properly. Generic “Services” pages miss them entirely.
If you do meaningful amounts of both, yes. The homeowner searching for a socket moved in the kitchen and the facilities manager planning an office refurb want completely different things from your website. Two paths, two sets of service pages, two enquiry forms. Most electricians leave commercial traffic on the table because their site is entirely homeowner focused.
The on page foundations to rank are put in at launch — schema, service pages, a dedicated area page for your town, Google Business Profile optimisation, internal linking, mobile performance. Local ranking then depends on off page work over time: reviews, citations, fresh content, backlinks. I set you up properly and tell you exactly what to do next. Nobody who promises page one rankings is being straight with you there are no guarantees in local SEO.
Out of the box, enquiries come through the contact form and by phone. If you want proper booking functionality — customer picks a date and time slot, gets a confirmation email, the job auto lands in your calendar I can build that in as an extra. Works particularly well for EICR work, where landlords want to book without a back and forth. Ask me on the call if it’s something you want.
OTHER TRADES I BUILD FOR
NEXT STEP
30 minutes on the phone or Zoom and I’ll tell you what your current website is doing wrong (or if it’s worth improving rather than replacing), what the electrician sites ranking in your specific area are up to, and whether I’m the right person to help you sort it. No pitch, no slide deck, no agency waffle. If I’m not the right fit, I’ll say so and point you towards someone who is.